Does Anyone Have a Good Answer?

Posted on January 30, 2018

So last week we hit a nerve. This is just one of several comments we received to our Facebook ads. Let me say that again, THIS IS A COMMENT TO AN AD.


Don’t see many of those. You either engage or not. But to get someone to look at the ad in their newsfeed, take the time to think about it and then post a comment means something. And, to see it happen several times in the same week set off alarm bells.


It appears that prospective students – either in the market to get a higher education, already there or having given up on becoming one – are wondering how to justify the investment in higher education. “…if they needed you so bad why costs keep going up every year…”?


And, you know what: they are right.


If schools are running out of students and have to bend over backwards to attract them – spending hundreds and hundreds of dollars to start a conversation or consideration – how come they all say they have scholarship and grant money? If colleges and professional/trade schools are at risk of going out of business because they are running out of students, how do they keep promoting financial aid packages?

And, what does that mean to me/you?


First answer is: the government…whether the Secretary of Education likes it or not, there’s lots of aid and scholarship money available.


Second answer is a question: what else would you like them to do? If a school is facing extinction, shouldn’t they be able to discount tuition to attract new students? Wouldn’t you rather be operating at a deficit than shut down?


Third answer is: EVERYTHING. You have to pay attention to learn. You have to consider your circumstances to make the right decision. And, you have to ask to get it.


These are some of the reasons that we built The value of an education is sometimes a little nebulous. Do I really need this to get where I’m going? Debt…Time…these are expensive investments.


Generally the answer is yes and no (sorry).


We do need education – but it has to be ‘proper’…which means appropriate to you and your situation. No need for a BA to be an aesthetician or a tradesman or other trained worker; but a certificate and a license are required and both need training. At the same time, the cop who wants to be a Sergeant may need a BA to get that promotion; as will the Sergeant who needs an MA to get that coveted Lieutenant bump. An RN needs a BS in Nursing to get head; and a BS in Nursing typically needs an MS to move forward.


So, we get it. But we also built this platform so you can, too. Register so schools know you are there and tell them that you want to hear from them. Be certain to ask for scholarships, grants and other aid on your registration and profile in And ask the schools that reach out to you what they can do for you – so you don’t feel like you are holding the short straw. Invest the time now to take control over the process going forward.





Posted on January 12, 2018



We’re often asked why we created What is it about the current system of students choosing schools – and schools selecting students – that needs an overhaul?

Well, thankfully, The Wall Street Journal and trade publication Education Dive just published an almost verbatim version of our answers.

  • It seems that someone just noticed that more college students are 24 years old or older!
  • Most of those surprisingly older (read: non-traditional) students are part-timers!
  • And non-selective, tier one schools are more often than not the higher education institution of choice!

Well, if you follow us (and thanks for that!), then you’ve heard us talk about all three of those points. It’s nice to know that a higher education trade publication just noticed the obvious.

But there’s a greater disconnect that they missed in this article.

  • Career Advancement is one of the two top reasons these people are in college
  • These are real-life jugglers – managing work, spouse, children, under-compensation and an aging parent population that increasingly need help – and few if any schools are equipped to help
  • Prospective students need more control in the review, consideration, application, financing and enrollment process

It is that last point that is really our wheelhouse; we level the playing field by giving students an opportunity to specify what they want and need. That means: where to study; what to study; when to study; and how to pay for their higher education.

So, what’s the takeaway?

  • Schools are often well behind the needs and realities facing their students
  • Postsecondary Education is an industry that needs to wake up and focus on their “customers” (students) more than any other issue
  • Students have choices and we’re giving them the most-powerful one in the market.

Read the articles for yourself…then head to and take some control, get accepted to the school that best meets your needs, and demand the financial aid you need…and they happen to have to hang around waiting for you to ask.

Education Dive:

Wall Street Journal: