Posted on May 14, 2019
In the words of Johnny Cash…“I hear the train a comin’”
Or, in the words of The Beatles…“I read the news today, oh boy …”
Only, it’s not me, it’s finally America’s Higher Education Industrial Complex.
Posted on March 27, 2019
The arrest of 50 people including Hollywood celebrities Lori Loughlin and Felicity Huffman, on allegations of bribery with the purpose of having their children admitted into a number of elite universities says much about the state of the sector and college admissions generally, and not just top colleges. Continue reading
Interesting summary by Inside Higher Ed regarding a recent Council of Christian Colleges and Universities meeting in Washington
Posted on February 14, 2019
Presidents of faith-based institutions of higher learning, including Mormon, Jewish and Muslim leaders, found they have common cause in defending the value and uniqueness of a faith-based environment and education. While I think their tone may have been a bit too defensive, the reality is that they have been under fire by many liberal organizations. The chief complaints by these outsiders, it seems, are the anti-gay attitudes (I won’t elaborate here) and limits on free-thinking by faculty imposed by many Christian colleges and universities. Stands taken by evangelical institutions especially tend to rouse the liberals. Requiring students to sign pledges that they will not have premarital-sex contradicts human biological tendencies, many argue. Maybe so, but here’s the rub: No one forces students to enroll in these institutions, and if they do enroll and soon feel out of step with progressive thinking – or their own sexuality – I am not aware of anyone being chained to their dorms or desks to assure their purity.
While it’s not Moses parting the Red Sea, the divide between traditional secular colleges and universities and those that are faith-based, appears to have widened over the past decade. Falling enrollment for many is a real threat as traditional feeder systems gradually diminish; Catholic prep schools, mostly in urban areas, for example, have all but disappeared. Much the same thing has happened to Presbyterian, Lutheran and other Protestant sects. Many of these schools are small – less than 10,000 students – and do not have the budget for modern marketing techniques, plus they tend to put people in charge of marketing that have little or no relevant experience. The result is falling enrollment and diminishing revenue while expenses keep increasing. The solution to this dilemma for many is to embrace proven digital marketing techniques; that’s one of the reasons my organization developed College Lead Exchange, an open, easy to use online platform where colleges have access to prospective enrollees whose profiles neatly fit with each school’s target student.
It should be of interest to faith-based schools that another component of my organization has for the last seven years examined over fourteen hundred colleges and universities while we looked for good, reasonably priced but little-known colleges and universities (www.bestvaluecolleges.org). For 2018-19 we selected thirty-eight faith-based schools as Best Value Colleges. Key to final selection is the requirement that more than sixty-five percent of a school’s students and alumni must have positive comments about the school, it’s environment, faculty and fellow students. As a result of our research it is very obvious that there is a place for faith-based institutions in the American higher education landscape. Families and students who feel comfortable in a God-centered environment should have places to go to further their education without feeling threatened or uncomfortable. Similarly, those who are part of the LGBTQ movement or mindset should be free to choose a college that supports their way of thinking. There are good reasons why faith-based schools are an important part of America’s higher education landscape. I only hope that their administrators open their eyes to proven digital marketing techniques in time to preserve their institutions.
Inside Higher Ed’s article can be found at https://bit.ly/2HPIJKo
College Lead Exchange can be accessed at www.collegeleadexchange.com
Posted on November 26, 2018
Picking a major in university can be intimidating. Your university major determines your core curriculum for the following few years as well as lays the foundation for a career. If you do not have a lot of college or specialist experience, determining what to go to college for might feel like a virtually impossible decision.
If you don’t know what to major in, you’re not the only one. According to U.S. Division of Education and learning data, about 30% of undergraduates in affiliate and bachelor degree programs changed their major a minimum of when within three years of registration. About 1 in 10 students changed majors.
While lots of students battle to select a major, there are some basic means to make the decision less complicated. Southern New Hampshire College (SNHU) admission counselors shared their ideal techniques for specifying your interests and also recognizing a clear instructional course.
What Should I Major In?
When determining what to study in university, begin by considering your interests. What do you appreciate carrying out in your leisure time? What have you found out in senior high school or in previous college training courses that made you wish to discover more?
Southern New Hampshire College admissions counselor Josh Bresslin.” I commonly ask students, if you could do anything – no constraints – what would you want to do?” claimed admission therapist Josh Bresslin.
This top-level testimonial of your rate of interests is a crucial very first step in identifying your suitable instructional course.
Consider Your Ideal Work Environment
Don’t fail to remember to think past the courses you’ll absorb a level program when choosing what to head to university for. You ought to likewise consider your ideal professional life as well as workplace after making your level.
” Do you see on your own with an office job resting at a work desk on a daily basis, or do you wish to be much more hands-on as well as moving around in your work?” claimed admission counselor Erin Williams. “Do you wish to be working directly with individuals?”
If you want to be outdoors collaborating with your hands, for example, a level in computer system programs likely will not get you that way of living.
Do Your Study: What Major is Right for Me?
Your university degree might not be the only training you need to obtain a job in your chosen area. Prior to picking a college major, spend some time to research the jobs you hope to someday earn keeping that degree as well as take a close take a look at the task requirements. Do they require advanced levels? Will you need to get a state permit or pass a qualification exam?
” A lot of individuals have range of interests in mind, yet they do not recognize what it takes to in fact attain that,” Williams stated. “Recognizing task demands is important, also.”
If you’re considering a profession in bookkeeping, for instance, finishing a State-licensed accountant (Certified Public Accountant) certification is highly suggested. Gaining a bachelor’s level in an audit is insufficient prep work for the CPA examination, so you may wish to pursue a master’s degree or take an accreditation prep work course. CPA licensing policies vary from one state to another, so it is necessary to know the needs in your area prior to getting started.
Doing this research study before you begin a degree program will certainly assist you to make far better educational choices as well as far better prepare you for discovering job after graduation.
Area, Location, Place
Before beginning down a specific educational path, consider exactly how your geography could impact your work prospects in that field.
” I ask trainees, ‘Exist work in this area in your area?'” Bresslin stated. “‘ Are you ready to relocate?’ It’s important to take into consideration that.”
Southern New Hampshire University admissions counselor Erin Williams. While numerous professions have strong task markets throughout the U.S., some occupations might call for living as well as working in specific areas. A profession in aerospace design, for instance, may take you to a state like The golden state, which utilized 11,450 aerospace engineers in 2017, according to UNITED STATE Bureau of Labor Stats. In Hawaii, Louisiana or Wisconsin, which each used 50 aerospace designers or less in 2017, finding a task can be more difficult.
With devices like Glassdoor, you can search for certain jobs in your location – or in a city to which you wish to move – and research study just how work availability and wage differ from state to state.
Income and Work Development
While income and also career growth are never ever a guarantee, it’s an excellent idea to explore these variables when choosing a major.
BLS is a fantastic area to start that research. BLS data covers a wide range of industries and also career paths, and also provides up-to-date details usually income, just how income differs amongst markets as well as the degree of job growth anticipated in a provided area.
This info can aid you to determine if you’re picking a major with strong work leads in the years to find.
Get Real-World Viewpoint
Among the best approaches to use when you don’t understand what to major in is to talk with people already working in the areas that fascinate you, stated Williams.
Begin with friends, family members and also various other links with professions in your desired area and inquire if they ‘d be open to an informational meeting. In the meeting, you can ask about their daily job, exactly how their college level aided prepare them for the career as well as what recommendations they have for you.
Many organizations are additionally open to chatting with students regarding job options as well as may even have teaching fellowship and programs offered to help you see first-hand if a certain profession course is right for you, Williams said.
Quiz Yourself: What Should My Major Be?
If you’re still wondering what to study in college, taking a profession ability examination might provide some added understanding.
Career capacity tests ask a series of inquiries regarding your rate of interests, abilities, experience, personality, and way of living to aid match you with jobs and level programs that might be an excellent fit.
While these tests shouldn’t be your only assistance when selecting a university major, they can offer an outside perspective and may create suggestions for jobs as well as university majors you hadn’t previously thought about.
It’s regular to be not sure regarding what to study in college. The key is to not allow uncertainty stop you from starting a degree altogether, Williams said.
Beginning a university program with a basic studies or liberal arts major is an excellent way to start exploring the topics that intrigue you and narrow down your college major choices.
” It’s OKAY to be not sure,” Williams stated. “Take this time to discover various subject areas, and you may locate rate of interests you really did not even think about or you could validate rate of interests you currently had.”
Putting it All Together: What Should I Research study in College?
Selecting a college major can be testing for many pupils. Yet by spending some time to consider your interests, optimal lifestyle as well as expert objectives, you can locate a major that will certainly establish you up for long-term success.
” It’s not about the destination, it has to do with the journey,” Williams said. “Education is greater than just getting knowledge and abilities that you can use later on in life. It’s more regarding finding who you are … Choose a major that’s going to interest you as well as permit various other experiences to find your method and shape your future.”
Originial article: http://ow.ly/mXEY30mKVeq
Good News vs Bad News: College and Professional Schools are Foaming at the Mouth to Get Recent Veterans Enrolled
Posted on November 12, 2018
Welcome home. You’ve cycled out of the armed forces. You’ve been trained to do some extraordinary things. Whether you served two years or twenty, the time has come to look forward and make a bunch of new decisions.
Here’s the most asked: What do I want to do with the rest of my life?
Here’s the answer (and I know it’s answering a question with a question): What do you want to do?
Today, colleges, universities, professional and certification programs are all looking for veterans. They know what you can do when you are committed. And nothing takes more commitment than going back to school, as an adult, after a tour or two in active duty.
You also have the added benefits of the GI Bill…America’s giant ‘thank you’ for putting the country before yourself. One of the most valuable benefit is in higher education. The US Government will help you get where you want to go if it includes learning – learn a trade, advance in a career, certify that you are, indeed, an expert.
America’s colleges, universities, professional and certification programs typically work together with the government to get you the additional financial aid necessary to move forward. The schools love it because they know the bills will be paid. Banks and other lenders love it because they don’t have to worry about you over-burdening yourself with expensive loans that seemingly take forever to pay-off. And you should love it, because you get the break you need and deserve.
Two notes: 1) make sure the school is in compliance with the government…you can find that out by asking (they have to tell you the truth), or by searching the internet for the phrase [school name] military benefits compliance; and, 2) make sure that the schools you are looking at and for, are prepared to roll out the red carpet for you.
We encourage all Veterans who are even thinking about going to college or entering professional/certification programs to use the www.WhatsBestforMe.com web platform. And make sure, as you build your profile you select your military connection – you, your spouse or a dependent family member – and tell all the schools on the other side of the platform that you will need scholarships, aid, grants and anything else that will help you get from A to Z.
So, as we approach Veteran’s Day, we want to salute you. Thank for your service. Now, let us help you.
Posted on November 9, 2018
When my wife is asked “What does your husband do?” She always says “Ask him.” When they do ask me I reply by saying that I start or acquire companies. It’s a short conversation unless the person runs or invests in small to mid-sized companies (or wants to). Then the conversation generally segues to an oft-asked question, “Where do you get the ideas?” That is what this article is about – where the ideas come from. To answer that I will provide some detail regarding where the idea for my thirteenth startup came from, how it developed, and where it’s at now.
Most of my ideas have come from being immersed in a business or industry and becoming frustrated at what I perceive as shortfalls in either product or service quality in my daily dealings. We all from time to time think we can do things better and tend to complain, either silently or loudly, about something that falls below our expectations. That was the case when I was CEO of a small university that needed to increase enrollment so we bought leads from several marketing organizations. I had to sign a contract for a certain number of leads per month, which was okay, but I couldn’t choose the characteristics of the leads, which was not okay. But that’s the way things worked: buy leads and hope that two out of a hundred somehow ended up enrolling in our degree programs.
The calls from lead vendors came in every week and the vendors all said their leads were better than anyone else’s and would I give them a try. Sometimes I did, but it was always the same problem: the leads weren’t what I was looking for, which were people in their 30s who needed to start or finish a degree program. They were out there somewhere, but the vendors couldn’t pinpoint them for me. That bothered me and I kept saying to myself that if I were running a lead vendor I could do so much better.
In December 2010 I transferred control of the university to a venture capital-backed group, and semi-retired. But in the back of my mind, I still thought the higher education lead generation business needed to be brought into the twenty-first century by borrowing best practices from other industries. Those thoughts lay dormant until I met a gentleman with a strong background in digital marketing. He and I talked about what each perceived as unique opportunities. I mentioned the archaic state of lead generation and lead purchasing in higher education, and described the shortcomings as I saw them. He thought for a second and then asked me, “Are you familiar with programmatic exchanges?” I had no idea what he was talking about.
Programmatic exchanges are used in the advertising industry so publishers, for example, can post pages that are unsold and agencies bid on some or all of the unsold pages. Publishers fill their publication with advertisers and the advertisers get bargain prices on the page space. All this is done online in frictionless transactions. This was all new to me, but I could see what he was getting at. Instead of advertisers bidding on space in a magazine I could see college admissions departments bidding on the kind of leads they wanted. My digital expert friend and I said: “let’s do it!” And we started College Lead Exchange.
As you might imagine there’s a big gap between deciding to do something – start a company in this case – and launching the company’s product. As I didn’t want to start from scratch with technology the first thing we did was contact organizations in the advertising and investment industries about licensing or acquiring their technical platforms. We were met with a deer-in-the-headlights response. Every company we spoke with said, in essence, we’re not in the education lead business and we don’t have any interest in licensing or selling our technology. That was bad news. Now we would have to develop the technology ourselves, which would be expensive in both dollars and time. But we had no choice.
Eighteen months and about a million dollars later we had a platform that was pretty much what we wanted. The important differentiators, those that addressed issues I had identified as university CEO, were an integral part of the platform. These features included the ability of colleges to determine criteria for leads they wanted, for example, a thirty-year-old female RN interested in a bachelor’s degree in nursing that wanted to enroll in three months. The platform had to be self-serve and available 24/7. Contracts to purchase a minimum number of leads were not necessary. Automatic download of leads plus a credit line were must-haves. All this had to work seamlessly. It took time, it was expensive, and every bit necessary.
We learned that, in version one, we couldn’t offer bidding so that was tabled for v.2. And in beta testing, we quickly learned that our proprietary lead generation source provided an inadequate number of leads. I told people that it was kind of like we had decided to get into the gold business and to do so had to find a vein of gold, sink a shaft, mine and then refine the gold. But our beta testers, college admissions departments, wanted gold immediately. So we decided to source additional leads from two trusted third parties, one generating leads just for us and the other a twenty-year-old lead generation organization. Supplies of leads were now assured.
Now we had to sell colleges on using the platform. For those of you used to dealing with administrators in higher education you will understand that new things are a tough sell. New things threaten the status quo; they make people take what they perceived as risks. Many higher-ed administrators, even those in the admissions (e.g., sales) departments are wary of anything new. They think they’ve heard and seen it all, and they have up until now as very little has changed in the way they market their schools or buy leads in decades. Now we had to address the challenge of convincing the old fuddy-duddies to take a look. Some did, and they were surprised that someone had come up with something like this. Asked to rate the platform on a one-to-ten scale the worst rating was an eight. That’s where we are now after about eighteen months of developing the technology and refining the way it works.
Lastly, there is always the challenge of finding some dollars to fund a new venture and, as important, finding a few good people to make it happen. Fortunately, I have been raising money for companies I start or acquire for over forty years so that was not a problem for us. We did not seek venture capital funding. The few outside investors we have are people who have invested in other companies I started or acquired. We kept the company lean and watched every dollar. People took less than market compensation which was offset by equity or options. I have always shared ownership with those who help get a company off the ground and this startup is no different.
Now that we have what we feel is a unique platform that we expect will revolutionize the way colleges obtain prospective enrollees the next challenge is gradually rolling it out, first in our primary target market of non-elite colleges, and then all across the spectrum of the nation’s eight thousand colleges, universities, career schools, apprenticeship programs, and executive education. The real work has just begun, but the startup phase is behind us. Number thirteen is not an unlucky number for me!
Posted on October 18, 2018
Vigilantly choosing which online courses to take, with which professors and in what order will affect your satisfaction with the program and academic success.
- Determine what kind of direction best fits your needs:
Understanding the differences between types of online classes: Distance, mixed, and fully online. And understanding which best aligns with your schedule will assist you to choose courses. Make certain to also factor in your knowing preferences and personality; for instance, a more extroverted student might prefer online classes with live lectures.
- Think about a lighter load initially:
To prevent becoming overwhelmed or possibly leaving, think about whether you require to progress through an online program quickly; there may be no factor to rush.
Lots of online colleges now have numerous start dates throughout the year beyond the common fall, spring and summertime terms. If you are balancing a variety of top priorities, think about starting with simply one class and examining your development prior to including more. Ask your academic advisor to help you create a tailored course completion plan if you have a graduation date in mind.
- Determine the right course:
If you are signing up for a popular course, it’s likely the school at the same time offers many of the same course taught by various professors. While the curriculum and discovering outcomes might equal from area to area, the syllabus or teaching style is normally is not.
You can check out ratemyprofessors.com to learn about other students’ experiences with a certain professor. This will guarantee you pick a course area with a teacher kept in high regard.
- Start coursework early:
After signing up for online courses, it’s possible to begin discovering online prior to the course starts. Look into your syllabus and see what you’re in for. You can usually get a sense of time commitment, what materials
If the course has a required or suggested book, you can wait and find out if you will actually need the book. A lot of professors will post just what you need on your student portal, saving you the cost. If you are totally unfamiliar with the content or are rusty on the requirement product, take advantage of the numerous totally free, premium open academic resources or other free online classes or just read a preview of the book on Amazon.
- Understand the distinction between dropping and withdrawing from a course:
Numerous colleges provide a ‘drop’ period of about a week after classes begin when students can remove or add classes with little or no penalty. To benefit from this, examine your fit with a course early. Withdrawing from a class means that it will not usually affect your GPA, but you will be required to pay for the class. Withdrawing from a class can usually be done up until the end of the semester, depending on your school’s policy.
The takeaway: Many decisions accompany registering for online courses. Asking your academic advisor thoughtful concerns; diligently checking out all course choices, areas and start dates; and making strategic course selections will boost your academic success. Good luck!
Original post: http://ow.ly/Ps7H30mhRmh
WhatsBestforMe, Inc. Launches Higher Education’s First Student Recruitment Platform to Match Learners of All Ages with Appropriate Post-Secondary Schools
Posted on October 9, 2018
Founder and Team’s Intent is to Disrupt Decades-old Student Recruitment Paradigm
BOCA RATON, Fla., Oct. 09, 2018 (GLOBE NEWSWIRE) — WhatsBestforMe, Inc. unveiled today its revolutionary new online-based higher education student recruitment platform, one that allows higher ed institutions to identify candidate profiles and acquire them in a fast, efficient and exclusive manner.
The platform is comprised of three elements: the college recruitment-focused www.CollegeLeadExchange.com; the prospective student-facing www.WhatsBestforMe.com; and www.BestValueColleges.org, a site dedicated to assessing and recognizing schools beyond existing rankings services.
The announcement was made by WhatsBestforMe, Inc. founder and CEO, L. Joseph Schmoke, and Barry Layne, the company’s COO/CMO.
“Admissions offices within higher education are spending billions a year on a process that has not changed much in a half-century,” said Schmoke. “I’ve spent decades starting companies that disrupted legacy processes and industries, and student recruitment is the process that needs change now.”
CollegeLeadExchange.com is a dynamic, cloud-based platform designed exclusively for schools to connect with prospective students. Schools register on the platform, specifying student traits and interests; that data is then matched with prospective enrollees who have indicated those same interests.
Student-facing WhatsBestforMe.com, a mirror image to CollegeLeadExchange.com, provides students the platform entry point to register their targeted educational goals. Recruiters then have immediate access to these high-intent candidates.
“Over the last two years, thousands of prospective students told us what they want from an institution and how to be noticed by schools that meet their needs,” said Layne. “Nearly 100 higher education marketing and recruitment professionals also told us what kind of students will best fill their programs and what they want to know about them before they make direct contact. It is that combination of first-party data from both prospective students and schools that helps power our dynamic and efficient platform.”
The BestValueColleges.org platform introduces students to schools that the company’s advisory and review team deemed to be award-worthy based on academics, costs, quality of life, and student feedback.
ABOUT WHATSBESTFORME, INC.
WhatsBestforMe, Inc. is a Boca Raton, FL-based student/college connection company that enables prospective enrollees to register with its proprietary platform www.WhatsBestforMe.com and colleges to do the same at www.CollegeLeadExchange.com, where they can identify candidate profiles and acquire them in a fast, efficient, exclusive manner. It also supports www.BestValueColleges.org, the leading independent award program in higher education.
Select the college enrollee profiles that are most likely to convert to a start, then shop online for leads that match your selected profile. Do it when you need leads. No contracts and no minimum. No, we’re not kidding.
Posted on September 29, 2018
“After listening to lead vendors pitch to me several times a week for over five years, none of which converted as promised, I decided to create a lead source that I’d have given my right arm for back then,” said former private university CEO Joseph Schmoke. “Fortunately, I met a long time digital marketing executive, Barry Layne, who suggested we look at what was being done in other industries and adapt it for the higher education marketplace.” That led to the creation of higher ed’s first platform designed to effortlessly serve admissions departments at the thousands of US-based colleges and universities that want to increase enrollment and revenue.
Borrowing ideas from the likes of match.com, eBay and other online transaction and matching services, Schmoke and Layne developed College Lead Exchange. This pioneering service does away with some of the irritating requirements set by traditional lead vendors. Layne says schools are not required to sign contracts. A college does not have to buy a minimum number of leads each month. “Buy what you want when you want. Buy one, none or a hundred. Once a day, once a month, or a few times a year. It’s up to the admissions team,” Schmoke said.
Maybe the best feature, according to Layne, is the ability to determine an admission team’s ideal enrollee profile, see if there are lead files in College Lead Exchange’s dynamic database that match the profile. The admissions officer can buy whatever number, at the stated prices, that the team needs to meet its enrollment goals. “The admissions team can change their criteria at will, online, twenty-four hours a day, seven days a week,” Layne commented. He also said that to simplify financial arrangements, College Lead Exchange will offer automatic credit terms and bill the school on a net-30 basis.
The objective is to make it easy, simple and fast to obtain good leads at a fair price when you need them, said the College Lead Exchange founders. Schmoke uses an analogy that most people quickly grasp. He says “Say you are at home and you’re hungry. You know there’s nothing in the fridge or the cupboard, or what’s there you don’t want, so what do you do? You probably go to the grocery store, pick exactly what you want, buy it, and make something that satisfies your hunger. Same thing with College Lead Exchange. Only with the kind of leads you want instead of food.”
Schmoke and Layne know that this new service will take some time to be fully accepted by college and university admissions staffs. It’s very different from what these staffs have worked with for decades, and to many in higher education change is threatening if not frightening. “But there will be those who immediately see the advantage of this new platform and will step forward and incorporate it into their operations,” Schmoke suggested, “and we will do everything possible to help them benefit from its use.”
College Lead Exchange can be browsed for free, and admissions staffers are encouraged to register and see how many leads currently meet their criteria. Beginning in October lead inventory will change daily. There’s no cost or obligation to check it out, and Layne says “Come on, tell the platform what kind of leads you’re looking for. You don’t have to buy any.” www.collegeleadexchange.com
College Lead Exchange is part of the WhatsBestforMe, Inc. group of companies, which includes www.whatsbestforme.com and www.bestvaluecolleges.org and is headquartered in Boca Raton, Florida in the Research & Development Park at Florida Atlantic University. They can be reached at 561-877-0071 or firstname.lastname@example.org
Posted on September 11, 2018
In 2013 a small group of former college and university presidents, CEOs and executives decided they had enough of the various rankings published every year by “the usual suspects.” Forming an organization called University Research & Review, they set out to ferret out good, reasonably priced but lesser-known institutions. Many of the thousand-plus schools were eliminated because of their high cost to attend; others because their students and alumni had less than complimentary things to say about their school.
The first year twenty-one colleges were awarded the University Research & Review Best Value School designation. For 2018-2019 there are fifty-six colleges and universities that withstood rigorous examinations and earned the Best Value designation. Further, the award branding was changed to WhatsBestforMe’s Best Value Colleges to more accurately reflect the Award’s original goal. The goal was to offer suggestions to individuals of all ages interested in college that there are very good schools where students are happy and costs are reasonable.
Examples of 2018-2019 Best Value Awardees are two Saint Marys, one a college in Omaha, Nebraska one a university in Leavenworth, Kansas. They are both Catholic institutions but don’t want to be labeled “religious” as all faiths and ages are welcome at both schools. The College of Saint Mary is for women only. The University of Saint Mary is coed. Both institutions have an annual cost to attend in the $20,000 range, and our research indicates a great majority of students and alumni love the schools.
The full list of fifty-six colleges and universities can be found at www.bestvaluecolleges.org and there is no cost to use the site and each institution selected does not pay for their selection or inclusion on the site..